BRANDING

LOGO DESIGN

I designed the logo for Riff Land Guitars, a new local guitar shop in Philadelphia, as a freelance project. The owner specified a favorite guitar model, the white Gibson Explorer, which I incorporated into the design while making modifications to avoid copyright issues. The final logo was provided in both black and white versions.

I designed a logo mark for CITRS to celebrate its 10th anniversary since the charity's founding in 2010. This commemorative logo was featured on the company's website and used in the promotion of all CITRS events throughout the year, effectively highlighting a decade of the charity's impactful work.

I designed the logo for Character.org's Laws of Life writing program, a national organization based in Washington, DC. The president and I discussed his vision for the logo, emphasizing their motto, "writing from the heart." After reviewing several sketches, he selected his favorite, and I finalized the logo, providing both horizontal and vertical versions.

Pair's Juices was the first logo I ever designed, created as part of a school project. The assignment was to develop a concept for a food truck and design its branding. My concept, Pair's Juices, was a Parisian-themed juicery offering deals for pairs of two. I provided color, black, and white versions of the logo. This project marks the beginning of my design journey and highlights my growth and improvement over time, while still reflecting a strong foundational skill set.

I designed the logo for Mendolia Behavioral Health, a therapy practice in Western Pennsylvania. During my meeting with the owner, she expressed a desire to honor her grandmother, whom the practice is named for, by incorporating her grandmother's favorite flower into the logo. The goal was to create a design that was both professional and inviting. I provided both color and black and white versions of the logo, successfully capturing the essence of the practice's values and heritage.

WS Detailing was my first freelance project, designing a logo for a mobile car detailing business in Western Pennsylvania. The client requested the incorporation of his favorite color, red, but provided minimal additional instructions.